There are some business owners that have bought into the erroneous concept that building a recognizable brand is simply about
thrusting an exorbitant amount of content online and through media outlets, and then sitting back and waiting on the phone to
ring. This could not be further from the truth. The key to building a recognizable brand is engagement. Whether it is through
content marketing or through advertisements, a business’ branding efforts must be centered on engaging their target audience.