There are some business owners that have bought into the erroneous concept that building a recognizable brand is simply about
thrusting an exorbitant amount of content online and through media outlets, and then sitting back and waiting on the phone to
ring. This could not be further from the truth. The key to building a recognizable brand is engagement. Whether it is through
content marketing or through advertisements, a business’ branding efforts must be centered on engaging their target audience.
- Brand Yourself First
According to a recent article in Forbes, it is imperative for a business owner to brand themselves prior to focusing on branding
the business. The reasoning behind this is that people identify with people more than they do with companies, especially in the
beginning stages. Building a personal brand has the power to kick start a business and it also adds personality to the business
Branding yourself means that you will need to make yourself visible to the public, while communicating to the public your
personal value system and what you believe in and stand for. It is also very important to highlight how you are unique from your
competitors. This is what will set you apart.
- Be Bold When Developing the Brand
One common mistake that is often made by new business owners is the fact that they are very ambiguous in the statements that
they make; therefore, it is paramount for a business owner to ensure that every statement and impression that is made is done in
a bold fashion, ensuring that there is no ambiguity concerning the message being sent.
- Dominate the Category that You Operate In
Find a small idea that fills an enormous hole. Identify that need in your market that is not being adequately met, and then
establish your business and the company that will meet that need. This is how a business dominates a specific category.
- Determine the Best Way to Grow and Scale the Business
A business that is able to scale develop greater leverage, which allows them to generate a greater growth capacity for rapid
expansion. One way that this can be done is through building the business model on systems rather than people. Use systems as
assets that can be monetized.
- Enchant and Enamor Your Customers
At the end of the day, your business is only as strong as its loyal customers; those customers who love it. This is why developing
a unique relationship with customers carries such high value. Additionally, enchanted customers have the power to elevate your
brand through word of mouth.
- Enchant Your Employees
This is one area that often gets lost in the shuffle; however, it is arguable among the tops elements associated with effective
branding. Creating a working environment that promotes growth and change is vital. It is also important to hire employees in key
positions that are smarter than you are in their particular discipline. This will allow you to pass off tasks as you continue to scale
- Find the Right Balance Between Innovation and Remaining True to the Brand
If you ignore innovation, you will find that your competitors will quickly transcend your position; however, too much innovation can
be confusing to your customers, and it can drain your resources. The best way to accomplish this is through open innovation, while
involving the customers in the innovation process.