Today, more than 70 percent of adults log onto the Internet and use some sort of Social Media. With this knowledge in mind, Social Media sites like Google+, Facebook, Twitter, and even review sites like Yelp can give you the edge you need to succeed in the market! These websites are a direct link to forming personal, lasting relationships with your prospective costumers!
Key to any Social Media Strategy is a customer-centric strategy. You only get one chance to make your first impression, and potential customers can unfollow you with a simple click. One wrong move, and you could blow countless sales! Not to worry though, follow these 4 basic steps from our Social media Strategy to generate a positive, customer-centric strategy.
1. Create Awesome Content
There’s no easy way around this. You need to take the time to create content that people want to talk about and find interesting. The most powerful tool at your disposal is your follower’s Share button.
You need content that people want to read and share. It’s the only way you will generate real, high quality links, and potentially hit it big with a viral piece of content. Take for example Facebook: Facebook users have on average 190 friends. That means that just 1 ‘share’ nets you on average 190 new potential viewers and optimistically customers!
For example, we recently posted a infographic comparing our services to our competitors. We could have done this with a quick paragraph style write up of text that no one would ever take the time to read. Instead, we came up with this:
2. Purge Low Quality Links
Your Social Media Strategy shouldn’t stop at just Facebook and Twitter. You need to include blogs, directories, review sites, etc. With this in mind, not all sites are equal. Search engines place more trust in some social media and review platforms than others. Websites like Google+. Facebook, and Twitter are obviously all safe, but are worth very little when it comes to building up links for search Engine status. Research some high ranking blogs, and try and get them to reblog your content, allow a few guest posts, or include a link back to you in one of their articles.
3. Monitor Your Presence in Search
Google, and customers alike will punish you if you don’t manage what comes up in a google search. Poor reviews need a personal response from you. Broken links need to be taken down or repaired. Links on sites that Google has blacklisted will bring your site down with it if you don’t cut ties and get rid of the links. Furthermore, you should compare your links with your better performing competitors to see what works! Doing this will increase your google ranking, and customer perception of you in no time!
4. Engagement Is Key
Engagement is the first step in generating demand. It’ll raise your search engine placement (Free advertisement!), increase your user base, and hopefully lead to sales. Social media platforms don’t always generate leads directly from a visitor to a click, but they’re a critical tool in generating demand for a brand’s content and, therefore, its product. try to engage your customers. Ask for input on decisions, and request reviews and opinions. Create a giveaway (hey, we offer a great platform for giveaways!) While a single link on Social Media doesn’t carry much wait, a single viral piece of content will signal search engines that your content is of high value, and they’ll bring you to the top!